
Brand Story
Audrie was founded in 2024 in London by Jing Xie, a millennial entrepreneur who believes that fashion should feel as good as it looks and shouldn’t come at a great cost to you or the earth. Named in honour of Audrey Hepburn, a woman whose grace and compassion transcended fashion, Audrie is more than a fashion brand, but a sustainable lifestyle.
Like many of you as a consumer, I wanted to wear something classic, versatile and practical on various occasions while feeling comfortable in this unpredictable weather on a budget. Although I appreciate designer brands with timeless designs and pure natural materials, the frightening price tags deter me. Additionally, I refuse to compromise with fast fashion, being aware of the synthetic waste and pollution it generates.
That’s why Audrie was born out of a desire to provide an alternative to the inaccessible luxury and extremes of fast fashion: classic, thoughtfully crafted from natural and sustainable fabrics that empower you to feel confident, comfortable, and effortlessly elegant that you can turn to years after years.
Our Philosophy
We believe, before elevating your style or expressing your personality, clothes should first make sure you feel comfortable in both sunny and rainy days - skin-friendly, temperature-regulating, and breathable.
Our Mission
We make luxury inclusive and make an positive impact on our planet. We provide an alternative to the inaccessible luxury and extremes of fast fashion, which are classic, carefully crafted from natural and sustainable fabrics that make you look effortlessly elegant and feel comfortable. We want you to invest in quality rather than spending on quantity.
Our Values
In a world of fast trends and fleeting quality, Audrie stands for something different. Even we are a young and small business at this moment, we do the right things and do things right:
Authenticity beyond everything: Trust begins with transparency. What you see is what you get-no exaggerations, no airbrushing. We carefully review and decide on every piece which lives up to its promise.
Natural over synthetic: The most 'luxury' products are made by nature. The natural fabrics such as cashmere, wool, silk, and linen that are breathable, temperature-regulating, skin-friendly, and beyond that, they are biodegradable, recyclable and reusable - for a better planet.
Quality over quantity: We carefully select the collections with timeless elegance, versatile and practical to wear every day with high quality and longevity that you should invest in and return seasons after seasons.
Progress over perfection: As a young company, we’re growing thoughtfully. We’re not perfect, but we’re committed to improving, every decision, every collection, every step of the way.