Brand Story
Audrie UK is a London-based company founded in 2024 by Jing Xie. Audrie is a brand born out of pure passion for classic styles, natural luxury, and sustainable living. Jing’s roots in Dalian (stunning coastal city in northeast China renowned for its rich fashion and textile heritage) has helped shape Audrie’s commitment to refined craftsmanship and premium natural fibres.
At Audrie, we offer timeless apparel, accessories, and home essentials, primarily using 100% natural materials. Designed by applying a blend of classic chic and modern sophistication, our collections are made to last the test of times. Our beautiful pieces instil flair and charisma in your style, as well as upgrading your wardrobe with refined taste.
Inspired by Audrey Hepburn’s effortless grace and philanthropic spirit, Audrie embodies a vision of elegance with purpose—helping you cultivate a distinct dress style, as well as a lifestyle that are both conscious as they are chic.
(Image source: British Vogue)
Our Mission and Values
Our Mission
We are driven by purpose and passion—to redefine luxury through classic and modern designs for everyone everyday, and a commitment to taking care of your wellbeing and sustainability. Every piece we offer is a tribute to the essence of comfort, quality, and responsible craftsmanship, all of which are designed to elevate your style and spirit.
Our Values
Audrie distinguishes itself from the fast-fashion cycle of fleeting trends and synthetic materials. Instead, we champion enduring styles and the natural luxury of fibres like cashmere, wool, and silk. These beautiful fibres are breathable, skin-friendly, temperature-regulating, and most importantly, sustainable. By selecting eco-friendly materials over petroleum-based synthetics, we reduce our carbon footprint while offering pieces that feel as good and looks the part.
As a start-up company, we embrace a thoughtful approach ensuring a seamless shopping experience while upholding our commitment to sustainability and affordability. We are not perfect but we make every effort to make you feel perfect.
At Audrie, fashion isn’t just about how you look—it’s about how you feel and live. Join us in embracing a refined, conscious, and effortlessly elegant way of life.